Customer Acquisition Training

Internal Training Program | AVATARé

This training equips our team with a standardized, repeatable approach to acquiring customers across all AVATARé initiatives. It ensures that every operator, regardless of role, understands how we attract, convert, and scale users within our ecosystem.

The goal is not just knowledge, but execution. By the end of this training, team members will be able to actively contribute to customer acquisition efforts with clarity, consistency, and measurable impact.



Austin Goodsell 
Functional Manager of Customer Acquisition 
Austin.goodsell@avatare.com

Training Objectives

• Establish a shared acquisition framework across all teams
• Align on ideal customer profiles and target segments
• Standardize messaging, positioning, and offer construction
• Deploy and manage core acquisition channels
• Implement conversion systems and funnel logic
• Use AI tools to accelerate workflows and output quality
• Track, analyze, and improve performance using key metrics

Core Modules

1. Acquisition Foundations
   How AVATARé defines growth, channels, and success metrics
2. Customer Targeting & Segmentation
   Identifying high-value users across our verticals
3. Messaging & Offer Design
   Building clear, compelling value propositions
4. Channel Execution
   Paid, organic, outbound, and partnership strategies
5. Funnels & Conversion Systems
   Turning traffic into users, leads, and revenue
6. AI-Powered Acquisition
   Leveraging AI for content, outreach, testing, and iteration
7. Performance & Optimization
   Metrics, dashboards, and continuous improvement loops

Expected Outcomes

By completing this training, team members will:

• Understand how customer acquisition works within AVATARé
• Execute acquisition tasks independently or within a team
• Contribute to campaigns with aligned messaging and strategy
• Use AI tools to increase speed and output quality
• Think in terms of systems, not one-off tactics

Implementation

This training is designed to be:

• Modular, can be completed in phases or alongside active work
• Applied, each module includes real execution tasks
• Aligned, directly tied to current AVATARé initiatives and growth priorities